Welcome to Say Tags Web Analytics Hub!

In the digital landscape, data is the key to success. As a seasoned Web Analytics Consultant
specializing in Google Tag Manager, I bring a wealth of expertise to help you harness the full potential
of your online presence.
Whether you are a small business aiming to optimize your website performance or a large enterprise seeking advanced analytics solutions, I am here to guide you on your data-driven journey. With a rich background boasting 8 years of experience, including stints at Google and Dept Agency, I bring a wealth of expertise to elevate your digital strategy.

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Highlighting Some of the Companies I've Collaborated With

Daniele
Dalmasso

Daniele
Dalmasso

Greetings from the digital realm! I'm Daniele, your friendly neighborhood Web Analytics Consultant, and I'm thrilled to welcome you to my corner of the web. A self-professed nerd and enthusiast, I've dedicated years of my professional journey to understanding how to track web behaviors and turning raw data into actionable insights.

With a passion for all things digital and a love for unraveling the complexities of online behavior, I bring a unique blend of expertise and genuine enthusiasm to the table. My journey includes not only corporate adventures but also five rewarding years as a freelance consultant, where I've honed my skills independently and embraced the dynamic landscape of the digital world.

I'll be happy to be your guide, helping you navigate the vast sea of data with ease. Whether you're a business looking to optimize your online strategies or an individual seeking to understand the digital footprint, my experience and commitment are at your service.

Join me on this exciting journey where analytics meets passion, and let's uncover the transformative potential of your online presence together. Here's to making data-driven decisions with a touch of enthusiasm and a dash of nerdy charm!

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Why Choose Say Tags for Google Tag Manager Consultation?

Expertise that Delivers Results

With years of hands-on experience, I bring in-depth knowledge of Google Tag Manager And Google Analytics to the table. From implementation and configuration to troubleshooting and advanced tracking setups, I've got you covered.

Custom Solutions for Your Business

Every business is unique, and your analytics strategy should reflect that. I tailor Google Tag Manager and JavaScript solutions to align with your specific goals, ensuring you get the insights that matter most to your success.

Optimized Performance, Every Click Counts

My goal is to help you understand user behavior, enhance site functionality and drive conversions. With great attention to detail, I optimize your analytics setup to ensure you capture every valuable piece of data.

Empowering Your Team

Beyond implementation, I offer training and support to empower your team in navigating the world of Google Tag Manager and Google Analytics. Knowledge is power, and I'm here to ensure you and your team are well-equipped to make informed decisions.

How Can I Help You?

Google Tag Manager

  • Setting up Google Tag Manager from scratch
  • Google Tag Manager audit
  • Consultation / troubleshooting / cleaning containers
  • Setting up Data Layers
  • Technical documentation for devs
  • Full enhanced ecommerce tracking
  • Server Side Tracking
  • Google Consent Mode v.2 (CookieBot, Iubenda, OneTrust, Complainz, etc.)
  • custom JavaScript via GTM for DOM scraping, dataLayer manipulation, etc.
  • Advertising pixels: Meta, Criteo, Salesforce, LinkedIn, TikTok, Bing, etc.
  • Events tracking (forms, signups, clicks, you name it…)
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Google Analytics

  • Google Analytics 4 (GA4) setup
  • Google Analytics audit
  • Debugging / troubleshooting GA4 tracking issues
  • Migration from GA3 (Universal Analytics) to GA4
  • Key events / conversion tracking
  • Cross domain tracking
  • Custom reports in Explorations
  • Custom channels, Custom dimensions and metrics
  • Product links
  • Real time GA4 consultation calls
  • Custom dashboards in Google Looker Studio
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Ready to Transform Your Online Strategy?

Let's embark on a data-driven journey together. Whether you're starting from scratch or looking to enhance your existing analytics setup, I'm here to guide you at every step. Your success is my priority, and I'm committed to helping you make the most of your online presence.

Contact today to elevate your web analytics game and turn data into actionable insights. I can help with: Google Tag Manager, GA4 and UA360, Ecommerce tracking, Tracking plans, dataLayer, Javascript, Pixels injection, Conversion tracking and LookerStudio dashboards.

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Check out what clients say

I had the pleasure of working with Daniele, a Google Tag Manager guru, whose expertise in this field is truly unparalleled. From the onset, Daniele stood out as a professional of the highest caliber, bringing not only an in-depth understanding of Google Tag Manager but also a unique ability to simplify complex problems.
His approach to challenges is both innovative and efficient, demonstrating an exceptional knack for finding straightforward solutions to intricate issues. Daniele's availability is another aspect that deserves high praise. Regardless of the time or the complexity of the task at hand, he was always ready to lend his expertise, ensuring that no query went unanswered and no problem unsolved.
What truly sets Daniele apart, however, is his commitment to client satisfaction. He consistently went above and beyond, treating our project as if it were his own business. This level of dedication is rare and it contributed significantly to the success of our project. Daniele's thoroughness, combined with his proactive approach, meant that every aspect of our work together was executed to the highest standard.
Daniele's professionalism, skill, and dedication have been instrumental to our project's success. I cannot recommend him highly enough. If you are looking for an expert in Google Tag Manager who will treat your project with the utmost care and proficiency, Daniele is the person to turn to. His contribution is not just a service, it's a game-changer for any business.

Daryl
Founder at GoodCharlie

Daniele was responsible for the implementation of GTM and Google Analytics 4 for our complex single page application (SPA) e-commerce website. Core tasks that he completed (not an exhaustive list): - Implementation of GTM and GA - Migration to GA4 - Solving complexities concerning an SPA website - Setup Enhanced Ecommerce (EEC) - Setup custom events - Setup Google Consent Mode (GDPR) - Creating a measurement plan for developers Next to these hands-on activities Daniele is a long term strategic partner when it comes to web analytics. He had up to date knowledge and is a great problem solver. In addition, he is very competent in Javascript, which tremendously widens his scope of solutions he can provide without the need for developers. I recommend Daniele to the moon and back!

Mart
Chief Marketing Officer at Time To Momo

Daniele has been instrumental in setting up reliable tracking for so many of our clients. We've collaborated countless times on projects of many different types and I'm always impressed with Daniele's knowledge, his excellent work product, and his professionalism. I'd highly recommend his services to anyone who values having dependable data from GA4 and Google Tag Manager.

Alexandria
Founder & CEO at AdsInside